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iHeart and TikTok: How Discovery Leads to Lasting Connection

Culture today moves at extraordinary speed. New ideas, voices, and moments surface constantly, driven by platforms built for discovery and participation.

Programmatic Audio Made Simple: A Practical Guide for Marketers

Programmatic audio can sound more complicated than it really is. At its core, it is just a smarter, more flexible way to reach people through the audio they already choose every day.

Local Radio Advertising Delivers Fast Results With Low Investment

When marketers think about speed and efficiency, radio advertising is often overlooked in favor of digital channels.

The Roadmap to Winning Bicultural Latinos in 2026

Why this audience is driving growth, cultural influence, and brand loyalty, and how marketers can show up the right way.

How Brands Are Finding Real Growth In A Tough Market

Marketers everywhere are feeling the pressure. Budgets are stretched, attention is harder to earn, and every campaign is expected to prove its value quickly.

When Influencers Feel Like Friends: How iHeart Creators Turn Trust into Business Results

Audio creators now sit at the center of the creator economy, and the most effective campaigns come from real human connection.

Measurement

Efficiency & Efficacy: The Standard in Programmatic Audio

In today’s media environment, marketers have less tolerance for waste, rightfully so. Every dollar invested should be hard at work toward driving results.

Podcasts

The State of Podcasting 2026: What Advertisers Need to Know

Consumers are navigating noisy feeds, questionable information, and an overwhelming amount of automated content. Podcasts stand out because they feel genuinely human.

Why 2026 Will Redefine the Media Mix: Three Shifts Marketers Can’t Ignore

Coming out of the IAB Leadership Summit in Palm Springs, one thing was obvious. The industry is aligned on a few big truths that will shape how marketers plan, measure, and invest in 2026.

Podcasts Total Audio

The Neuroscience of Influence: Why Human Audio Moves Consumers

In recent conversations with neuroscientist David Eagleman, he shared a series of insights about how the brain processes trust, loyalty, and decision making.

How Franchise Brands Can Reach Their Audience in the Moments That Matter

Franchise businesses run on tight windows and store‑level results.

Digital

Programmatic Audio 101: A Human Centered Guide for Modern Marketers

Programmatic audio is the automated buying and optimization of advertising across streaming audio, podcasts, and broadcast radio.

Beyond the Algorithm: How Human Connection Becomes Trust, Then Business Impact

Coming out of CES, one theme cut through both the main stages and the smaller tables. Audiences are exploring AI, yet they still favor media made by real people.

Broadcast Radio Measurement

Guaranteed Human at CES 2026: Real Voices Drive Real Outcomes

AI was undeniably the backdrop at CES 2026, but the biggest conversation for marketers on the ground was a counter-concept; human connection.

Broadcast Radio: Measurable, Scalable, and Effective

Over the last 7 years spent at iHeart, driving research and measurement initiatives, I’ve seen firsthand how broadcast radio continues to be a powerful and effective medium.

Grow with iHeart: 5 Strategies to Drive Your Business Forward

Most marketers already have sound strategies in place and are working tirelessly to maintain efficiency and drive growth.

Local Advantage: Why Radio Advertising Outperforms for Small Businesses

Running a local business today isn’t easy. Budgets are tight, competition is fierce, and every marketing dollar needs to prove its worth.

Audio Advertising: Why It Matters Now - and How to Get Started

In a world where attention is scarce and trust is earned, audio advertising stands out.

Broadcast Radio Insights

Why Audio Advertising Works: The Brain Science Marketers Can’t Ignore

Sound is one of the most powerful tools in a marketer’s arsenal.

Podcasts

Four Facts about Podcast Advertising

In today’s content-saturated world, podcasts invite consumers into a more personal experience that feels like a conversation with a trusted friend.

Audio’s Holiday Advantage: Why Broadcast Radio Is the Engine Behind Holiday Marketing Momentum

As Q4 approaches, brands face a familiar challenge: How do you break through the noise in a season defined by urgency, competition, and clutter?

Understanding the Full Audio Landscape

Podcast advertising is booming, but understanding its role alongside broadcast radio is key to unlocking full-funnel impact.

Insights

Why Mood Matters, and Why Radio Advertising Wins When It Counts

Mood is both a feeling – and a diver of behavior.