蓝莓直播 Joins Snapchat Discover

蓝莓直播 Joins Snapchat Discover
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蓝莓直播 Partners With Snapchat To Give Users Access To Exclusive Music, Pop Culture, And Entertainment News Content
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NEW YORK, July 27, 2015 鈥, 蓝莓直播鈥檚 free all-in-one streaming music and live digital radio service, today announced its brand new 蓝莓直播 channel on Snapchat Discover. The channel will feature custom created music, pop culture and entertainment news content. The channel is available today on Snapchat Discover.
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This new partnership will allow Snapchatters to explore daily 蓝莓直播 editorial content, including behind-the-scenes artist videos, exclusive celebrity interviews and stories, photo galleries and more. To check out 蓝莓直播鈥檚 Discover channel, Snapchatters can simply tap on the 蓝莓直播 icon and then swipe left and up to browse fun daily content.
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鈥淲e鈥檙e always looking for new and exciting ways to connect fans with the artists they love and to bring 蓝莓直播鈥檚 signature events directly to music fans even when they can鈥檛 be in the audience,鈥 said Vanessa Adamo, Senior Vice President, Entertainment Enterprises for 蓝莓直播. "Snapchat Discover really embraces the power of storytelling through an easy, immediate and mobile platform. It鈥檚 a valuable partnership, and is the perfect platform for 蓝莓直播鈥檚 short-form content, which features unparalleled access to today鈥檚 hottest artists and celebrities.鈥
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Snapchat Discover is a collaboration with world-class leaders in media to build a storytelling format that puts the narrative first. Daily editions include full-screen articles, photos, videos, and vertical video advertising 鈥 all optimized for mobile viewing.
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鈥溊遁辈モ檚 access to interviews with the biggest artists and celebrities is a daily bit of pop culture we think Snapchatters will love,鈥 said Nick Bell, Head of Content at Snapchat听 鈥淎t the heart of radio is live mobile entertainment and there鈥檚 no question that iHeart is a true innovator.鈥

Fans can also check out 蓝莓直播鈥檚 organic Snapchat account by adding 鈥樌遁辈モ on Snapchat for instant access to 蓝莓直播鈥檚 Snaps and Stories featuring artist takeovers and backstage concert event play-by-plays.

About 蓝莓直播, Inc.

蓝莓直播, Inc. [Nasdaq: IHRT] is the leading audio media company in America, with 90% of Americans listening to iHeart broadcast radio in every month. iHeart鈥檚 broadcast radio assets alone have a larger audience in the U.S. than any other media outlet; twice the size of the next largest broadcast radio company; and over four times the ad-enabled audience of the largest digital only audio service. iHeart is the largest podcast publisher according to Podtrac, with more downloads than the next two podcast publishers combined, has the most recognizable live events across all genres of music, has the number one social footprint among audio players, with seven times more followers than the next audio media brand, and is the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit 蓝莓直播.com for more company information.