ݮֱ Launches “ݮֱ Family” – A New Stand-Alone App Featuring Music And Radio Stations Perfect For Kids – In Partnership With Build-A-Bear Workshop
New Free App Offers ݮֱ’s Most Popular Kids’ Content, Including Build-A-Bear Workshop Radio, All in One Easy-to-Use App
NEW YORK - November 10, 2015 –ݮֱ, the creator of – the all-in-one streaming music and live digital radio service—today announced the release of a new, stand-alone app designed specifically for families with kids ages four through 11. ݮֱ Family, a new streaming music and storytelling app launched in partnership with Build-A-Bear Workshop, will offer access to dozens of ݮֱ Originals and Live Radio stations in one easy-to-use app and marks ݮֱ’s first multi-app brand extension.Build-A-Bear Workshop is recognized as a global brand that kids love and parents trust, and ݮֱ will bring that excitement into ݮֱ Family with Build-A-Bear Workshop Radio, one of the new featured stations launching today. The free app is now available for smartphones and tablets in the , and .
emerged from a collaborative "Hackathon" event organized by the ݮֱ team to develop innovative new digital products, during which they identified the demand for having an app available for families that featured ݮֱ’s popular kids content and programming, all in one place for families to enjoy. Featuring a colorful custom-designed user interface just for kids, the app provides a simplified listening experience devoted specifically with families in mind.
“Ninety-three percent of Americans tune in to the radio each week and spend nearly three hours a day listening to their favorite music and stations,” said Chris Williams, ݮֱ’s Chief Product Officer. “We know music is already a big part of family life, so we’ve hand selected the music and stations we know kids will love and put it all in one app designed for kids – the new ݮֱ Family App.”
Live, ݮֱ Original and DJ hosted stations include Selena Gomez Guest DJ Radio, Nick Jonas Guest DJ Radio, 5 Seconds of Summer Guest DJ Radio, Radio Disney Junior, Kids Club Radio, ݮֱ Family Top 30 Countdown, Acoustic Time Out, Sing-Alongs Radio, Wonderground Radio and several exclusive stations hosted by the Internet's most popular social media stars.ݮֱ Familywill also feature themed and seasonal live stations, like the popular , which is hosted by Santa Claus and broadcasts now through the end of year.
Stations will feature music from today’s most popular acts including Taylor Swift, Justin Bieber, Selena Gomez, Demi Lovato, Sam Hunt, Kelsea Ballerini, Dan + Shay and more, as well as beloved characters from hit shows on Disney, PBS and more.Theݮֱ Familyapp is completely freewith no capped listening.
About Build-A-Bear
Founded inSt. Louisin 1997, Build-A-Bear, a global brand kids love and parents trust, seeks to add a little more heart to life. Build-A-Bear has approximately 400 stores worldwide where guests can create customizable furry friends, including company-owned stores inthe United States,Canada,Denmark,Ireland,Puerto Rico, and the United Kingdom, and franchise stores inAfrica,Asia,Australia,Europe,Mexicoand theMiddle East. The company was named to the FORTUNE 100 Best Companies to Work For® list for the seventh year in a row in 2015.Build-A-Bear Workshop, Inc.(NYSE: BBW) posted a total revenue of$392.4 millionin fiscal 2014. For more information, visit the Investor Relations section ofbuildabear.com.